Foresight is 2020: Planning for Successful Growth
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When: Wednesday, January 29, 2020
6:00 - 8:00 PM
Where: DES Architects + Engineers
399 Bradford Street, #300
Redwood City
United States
Contact: Leah A. Bayer

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Foresight is 2020: Planing for Successful Growth

Growing an architectural practice is like running a marathon; it takes time, dedication, and in-depth planning to create a business that can grow sustainably. When scaling up for success, no matter how many years you have been in this industry or how large or small your firm is, proactively designing your business’s strategic growth deserves as much (if not more) attention as we give to designing projects.

Join the Practice Leadership Committee at our 2020 inaugural event for an inspiring panel discussion and workshop on growing your architectural practice! Experts will discuss and provide strategies for planning for growth, specialization, competitive analysis, and the perceived dichotomy between business and design, so you can approach your day-to-day business as an entrepreneur with future oriented goals, passive strategies, and creative solutions to scale up your success in this new decade.

Our expert panelists include: Amanda Fasenmeyer, MBA, Director of Growth & Strategy of Steinberg Hart; Kelly Fehr, Cameron MacAllister Group Principal Consultant; and Carter Welch, Business Advisor and Coach of Shirlaws. The panel will be moderated by PLC’s own Katia McClain, AIA, LEED AP BD+C, LFA, Managing Principal for Northern California of Steinberg Hart.

During this event we will also invite attendees to join the committee and roundtable for the 2020 events cycle and pick future topics for discussion, so be sure to let us know if you’re interested in joining this exciting new committee!

Contact Leah Alissa Bayer,, for questions.

6:00pm - open
6:15pm - networking
6:30pm - panel discussion
7:15pm - Q&A
7:30pm - workshop
8:00pm - close

Free to members!
Non-members $10


About the Presenters:


Kelly Fehr

Kelly Fehr, Cameron MacAllister Group principal consultant, is an expert in professional services client development. She advises architects, engineers, and other building and design professionals on how to cultivate strategic client relationships, including client and project acquisition strategies, proactive relationship building, market positioning, and long-term client retention. She created the "Discovery-Driven Client Development Model" to help firms adopt rigorous business development programs designed around their own culture, vision, and values. Kelly also developed an education module entitled “A More Productive and Fun Approach to Business Development,” which is one of eight courses included in the AIA’s Business Foundations Certificate Program. 

  Carter Welch

Carter is an accomplished Business Advisor, Operator and Senior Executive with more than 30 years of success spanning CPGs, retail, food, manufacturing, healthcare, lumber, construction, education, legal and other professional services. As a business advisor, coach, consultant with Shirlaws, Carter guides and equips business owners to grow the value, revenue, and profit of their privately held companies. He also help clients regain the joy, confidence and purpose they felt when they began their business journey. A former senior executive and owner of his own business, Carter has held senior leadership positions with Mendocino Forest Products, Denali Growth Partners, Opperman & Son, The Fig Tree Group, Evare, Brach’s Confections, Pillsbury, and Procter & Gamble. He has been responsible for driving more than $1Bn in revenue growth and has been acknowledged by “Ad Age Marketing 100” award-winning growth leader. 

  Amanda Fasnmeyer

Recently named by the Silicon Valley Business Journal as a 40 Under 40 honoree for her impact within the region’s business, government, academic, and nonprofit communities, Amanda is a recognized leader in the greater Bay Area. She brings over a decade of expertise in forging meaningful relationships and building collaborative solutions. As the Director of Growth and Strategy at Steinberg Hart, Amanda guides the firm’s vision to better serve clients, communities, and partners. Prior to joining Steinberg Hart, Amanda helped scale the reach and impact of the San Francisco Bay Area Planning and Urban Research Association (SPUR) to address the biggest challenges facing our cities. Amanda holds an MBA from Presidio Graduate School and is an active member of organizations such as SPUR, the Silicon Valley Leadership Group, and the Silicon Valley Organization.